When you go to your local Starbucks, good tasting coffee is probably not your main concern, because folks, let's be honest here; their coffee does not taste good. What does taste good is caramel, vanilla syrup, cinnamon, whipped cream, chocolate, and the feeling when that first drop slides down your throat.
You love going into your local Starbucks on the way to work; you stand in line, you see the same people every day and the baristas know you by name. Isn't that nice? Even in New York & Los Angeles where millions of people are; at your Starbucks, they know you, your personally and after a few times, they even know your drink.
It feels good when you walk in and they nod at you with that secret wink just between the two of you, you are a VIP, you don't even have to order, you get your drink, almost right every time.
Starbucks interiors are cozy and welcoming with big cozy chairs, and warm color schemes. They make it inviting so you stay and hang out, drink more, spend more.
They have WiFi at most of them nowadays and you can't go into any without seeing someone working on their laptop.
Writers love Satrbucks, and you see all types.
The serious novelist with his cappuccino, or Americano (why they sell this in America is beyond me? It is just water and espresso, you might as well get coffee for less than half the price)
The young aspiring TV writer with his/her Frap, and muffin, usually looking strung out.
The grad student writing their dissertation-no sleep, espresso & chocolate covered espresso beans near by.
It is great, you feel great just being a part of the whole experience, even if only for a few minutes a day.
There are hundreds of ways just to order one cup of coffee and even that is fun.
Starbucks has made a fortune on the lifestyle they offer and even coffee snobs go there, so why fight it anymore. It is a way of life.
And before anyone says anything. I do support local, small coffee places, and 90% of the time, the coffee is much better, but Starbucks is also part of my routine, because I know what I am getting when I go and they, (like big national banks) are every where-
*April 15th FREE coffee from 4-10, bring your mug*